1981 - 2010
Plan the layout of the article and accumulate valuable experience;
Scientific development, industry
leading
Lishi Garment Factory, as the predecessor of Shangyi brand, was established in 1981 in Yanbu Town, Nanhai,
"China's famous underwear town". It was originally affiliated to the Hong Kong listed company Delise Group. It
initially focused on export processing as its main development direction. Focus on providing R&D, design,
production services, etc. for Japanese and European mid-to-high-end brands. Relying on the enterprise spirit of
"quality first, integrity-based, unity and progress, excellence, coexistence and win-win", we have achieved
impressive performance and development in China's underwear industry, and our business has continued to expand,
becoming a leading underwear company in the domestic market.
- 1981 Lishi Underwear Factory was established;
- 1984 Mainly engaged in European market business;
- 1990 Establish R&D center;
- 1992 Mainly engaged in European, American and Japanese markets;
- 1994 Independently develop a series of functional products;
- 1996 Realize the simultaneous development of Internet business and Asian and European markets;
- 1999 Achieved overseas sales of over 100 million for the first time, and successfully transformed into a
first-class enterprise integrating R&D, design, production and sales;
- 2000 Launched a new corporate logo to fully reflect the development philosophy of customer service, quality
and win-win;
2010 - 2011
Keep pace with the times and forge ahead;
Strategic adjustment, transcending limitations
After more than twenty years of accumulation and precipitation, Shangyi's comprehensive competitive strength has
reached a new level. The transformation and upgrading of the enterprise has become an inevitable breakthrough in
development. Branding is an inevitable choice to create distinctive competitiveness. At the same time, in the
face of the challenge of strength Under this, Shangyi carried out business expansion, implemented cross-border
development, got involved in cosmetics research and development and sales, and drew a development blueprint for
Shangyi.
- 2010 Shangyi Company obtained 5 invention patents. In the same year, it launched patented adjustable
underwear products to expand the Chinese market and launched a new Shangyi brand logo to strengthen market
awareness;
- 2011 Shangyi Company obtained 15 industry advantage patents and was awarded China Famous Brand in the same
year;
2012 - 2016
Gather the core and innovate and change;
Break through tradition and lead development
Core competitiveness is the core for a brand to stand out and helps companies win in current and future market
competitions. Shangyi has large production sites, various advanced production equipment, a large number of top
R&D design talents and senior management talents. It innovatively selects high-end fabrics and international
cutting-edge functional fabrics. Through continuous efforts, it has obtained a number of international and
domestic patent certificates, serving China Providing women with the healthiest, most effective and most
comfortable adjustable body underwear products.
- 2012 Shangyi Company's unremitting creativity has resulted in 4 invention patents and a well-known trademark
in China;
- 2013 Launch of functional adjustable underwear;
- 2014 Launch of body shaping underwear;
- 2015 Body shaping underwear once again won 10 awards for industry advantages;
2016 - today
Highly upgraded, beyond innovation;
Foresight and leadership with excellence
All efforts are only to achieve a better Shangyi and serve the health and beauty of more Chinese women.
Fully seize development opportunities, actively respond to market challenges, promote the continuous growth of
market scale, make every effort to plan Shangyi's operation center, concentrate its superior forces on R&D,
production and sales, build a solid development platform for Shangyi's steady development, and optimize product
structure and resource allocation , using innovation as the driving force to achieve comprehensive upgrades in
market, products, and management, and is committed to building the strongest leading enterprise in the underwear
industry.
- 2016 Guangdong Zhaoqing branch was established;
- 2017 The new office building of Guangdong Shangyi Company was completed;
- 2018 Shangyi Company obtained 2 invention patents;
- 2019 Guangxi branch was established;